The conciliation of coffee growing with the conservation of the environment is a challenge that Ponto Alegre Estate Coffee faces with commitment and a sense of responsibility. Investments in equipment and good agricultural practices, preservation of natural resources, improved use of and reduction in volume of fertilizers and crop protection products. Education and environmental consciousness-building among collaborators, as well as teams trained in the rational and responsible use of crop protection products, avoiding health problems and the contamination of the soil and water sources.
In presentations and workshops, agronomist Márcia Quinteiro encourages the effective participation of workers in the implantation of projects for the renewal of riverside vegetation and reforestation, as well as in a program for the selective waste collection.
The commitment of Ponto Alegre Estate Coffee to the welfare of its collaborators is not limited only to workers but includes their families and the community in which they live. This commitment reaches beyond the boundaries of the estate and manifests itself in support for the maintenance of the school and day care center that serve the local community, through several partnerships with municipal government bodies.